Shopko Privacy Policy

Shopko respects your privacy. We maintain safeguards to protect any personal information you provide us, including your name, address, telephone numbers, gift registry event dates and selected products, email addresses, credit card information, and checking account information. We won't sell, rent or give information which identifies you personally to anyone if you've told us not to, as described below. This Privacy Policy sets out our policies and practices for collecting, maintaining, using, sharing and protecting your personal information. You may choose to share personal information with Shopko by visiting our website, by creating a gift registry, by making purchases using credit cards, debit cards or personal checks, by participating in Shopko's loyalty program or in various promotions and sweepstakes, or by using the services of our pharmacy and optical centers, among other ways. Our updated Privacy Policy covers multiple areas of our business, including portions of our website,, and, as applicable, our mobile sites, mobile apps, use of social media sites (together, the "Sites") and any other personal information obtained when you call, email or otherwise communicate and interact with Shopko.
By visiting the Sites, making a purchase from Shopko, or otherwise interacting with Shopko, you are accepting the practices described in this Privacy Policy. We suggest you review this Privacy Policy periodically, as it may be updated from time-to-time.

Pharmacy and Optical Information

If we served your pharmacy or optical needs, we follow government guidelines to protect your medical information, including email addresses collected by our pharmacies and/or optical centers as part of providing patient care. Read our HIPAA Notice of Privacy Practices.

Personal Information Usage

The personally identifiable information you provide to us, and information about your purchases, may be combined with other personally identifiable information from our records and other sources. This information may be used to make our future marketing efforts more efficient. This information may also be shared with our third party service providers and other marketers whose products or services may be of interest to you or as a matter of course in the operation of the services. If you prefer that we do not share your personal information with other marketers, see Opt out Section below.

Our Sites

Shopko's goal is to create an on-line environment where you can safely and easily shop our store, and learn more about our products and our Company.
Portions of our Sites, are operated by Shopko, and are subject to the privacy statements below. Portions of our Sites are operated by our retail partners, and are subject to their privacy statements.
Web Information Usage: We may use your personal information to improve our marketing and promotional efforts to statistically analyze website usage, to improve our content and product offerings and to customize our Sites content, layout, and features. We may also use your information to protect against and prevent fraud, physical and financial loss, unauthorized transactions, claims, and other liabilities, and to comply with applicable legal requirements, industry standards, and our policies. We may also use your information to send you communications regarding our products, services and promotions. To "opt-out" from such communications, see Opt-out Section below.
Cookies/Web Beacons/Other Technologies: We and our third party marketing partners use cookies, web beacons, and other technologies to receive and store certain types of non-personally identifiable information that is obtained while you are interacting with our Sites. These technologies may automatically recognize your domain name, your computer's operating system, browser type, the address of the web page you're coming from, search terms used, your location, session ids, shopping and transaction data and the URL's of the pages you visit on our Sites. We may also use cookies, web beacons, or other technologies to collect data through our marketing partners such as advertising id's, interactions with Shopko ads, and URL's of third party/marketing partners for Shopko ads and other content on other websites or mobile apps. We use this data in the aggregate, to determine how often our visitors use parts of our Sites so we can improve your shopping experience. We also use cookies, web beacons, and other technologies, to gather statistical information about usage by registered or unregistered visitors; research visiting patterns; help target advertisements based on visitor interests; assist our retail partners in the tracking of visits and the processing of orders; and track the progress and participation in our marketing promotions. . Preference and options configurations in your browser determine if and how a cookie will be accepted. You can change those configurations on your computer if you desire. If you do so and cookies are disabled, you may be required to re-enter your information more often, and certain features on our Sites may be unavailable.
Third Party Marketing Partners' On-line Tracking/Behavioral or Interest-based Advertising: Shopko participates in behavioral and interest-based advertising. Our third party marketing partners use the data collected through cookies, web beacons, and other technologies on our Sites for Behavioral or Interest Based Advertising. These third party marketing partners utilize the information obtained to serve ads to your computer or device for products or services that may be more of interest to you as well as to provide Shopko information about ad delivery, reporting, attribution, analytics, or market research. Shopko adheres to the self-regulatory principles for Online Behavioral Advertising established through the Digital Advertising Alliance (DAA) and the Internet Advertising Bureau (IAB).
Do Not Track signals: Some browsers have "do not track" features that tells websites that they do not want their activities tracked online. At this time, is unable to alter its behavior or change its services upon receiving Do Not Track signal requests from the browser you're using to access our website. To learn more about interest based advertising or to opt out of this type of advertising, you can visit the Digital Advertising Alliance website. Keep in mind that options you select are specific to browsers and devices.
On-line orders: When you make a purchase using a credit card on-line, we and/or our contractors may collect some or all of the following information: your user ID, password, name, shipping and billing addresses, e-mail address, shipping and billing phone numbers, card type, card number, card expiration date, and optional personal information. This information is used to collect payment for your purchase, ship your order, or send e-mail notices. You can be assured that our Sites comply with the Payment Card Industry Data Security standards. Your account data information (including credit card numbers and expiration date) and other information given during the order process is protected according to prevailing industry practices.
Important note: E-mail is not encrypted and is not a secure means of sending credit card information. Please place all orders through the Sites order form or with our Customer Service department via the telephone. Do not attempt to e-mail Customer Service an order.

Cross channel tracking:

Shopko utilizes data collected in our stores, through our Sites, and through third party marketing partners to create a single view of a customer or household for analytical purposes and to personalize our marketing to our customer's likes and interests.

Data collected through these channels and demographic or other information from other third parties regarding your interests are combined to create a single view of behaviors, likes, interests, or preferences for a customer or household for analytical purposes and to create personalized experiences when you visit our Sites, stores, or engage with our marketing.

Cross device tracking:

We may also link data collected across technologies/devices (e.g. mobile, tablet, mobile apps, or a desktop computer) to a single customer or household. We may do this by linking information collected when the customer signs into their account on multiple browsers or devices. By linking the data, we can be sure that we offer a better user experience to our customers by not showing you the same advertisements multiple times across devices. We can also use this information for analytical purposes to determine the effectiveness of our advertising campaigns.

E-mail: If you communicate with us via e-mail, we archive your correspondence. This information may be used to follow-up with you. If you supply us with your postal address or telephone number on-line or via e-mail, we will use that address to contact you regarding information you requested.

Guest Wi-Fi(wireless service)

When you use Shopko Guest Wi-Fi, we automatically collect information about your use of the wireless service, including: utilization data, session data, type of device (such as iPhone, Android or Blackberry), browser data, browser version, IP address, store address, device data (such as device ID number and MAC address), websites and pages visited. We maintain administrative, technical and physical safeguards to protect your information.

We use and retain the information collected:

  • For internal operations to enhance the effectiveness of the guest wireless service, analyzing how it is used and improving the experience;
  • To filter or block inappropriate content, such as adult content or pornography;
  • To provide reasonable security measures such as logging and monitoring use of the wireless service to help prevent unauthorized access;
  • For legal compliance to assist law enforcement and respond to legal/regulatory inquiries as may be deemed necessary by Shopko;
  • To ensure compliance with Shopko Guest Wi-fi Terms of Use; and/or
  • For Promotional communications including marketing with banner ads and mobile coupons.

We share the information we collect within Shopko, which includes all subsidiaries and affiliates. Shopko may use this information to offer you products and services that may be of interest to you. We may share information with companies that provide support services to us or that help us market our products and services. These companies may need information about your use of the guest wireless service in order to perform their functions. We may share information with vendors, business partners and other organizations that may use the information we share to provide special offers and opportunities to you.

We may share aggregate information (information that does not directly identify an individual) with third parties for lawful purposes.

We may disclose your information when we believe disclosure is appropriate to comply with the law; to ensure compliance with the Shopko wireless terms of use, apply applicable terms and conditions and other agreements; or to protect the rights, property or safety of our company, our guests or others.

Sweepstakes, surveys, e-mail programs

When you enter a contest/sweepstakes, participate in an e-mail promotion program without becoming a loyalty member, or fill out a survey, your personal information may be used by us and/or our contractors to send e-mail notices, or verify and ship a contest prize and otherwise as necessary to fulfill program requirements. By signing up to participate in such programs, you agree that Shopko may use all information acquired by Shopko as a result of your action. Shopko and other third parties may use such information for account management, targeted marketing, customer service and related purposes and otherwise as permitted or required by law. You also authorize Shopko and/or its contractors to use such information to send you future communications, including promotional communication, special offers, surveys, contests, sweepstakes and other similar communications without compensation or permission, unless you specifically opt out. To "opt-out" from such communications, see Opt-out Section below.

Loyalty program (my extra savings™, Shopko Cash Grab™, Shopko Cash™ and Shopko Rewards℠)

By signing up for any Shopko loyalty program, you agree that Shopko may use all information acquired by Shopko as a result of your participation in the program. This includes personal information you provided to us, as well as information about your purchases. This information may be combined with other personally identifiable information from other sources. Shopko may use such information for account management, targeted marketing, customer service and related purposes and otherwise as permitted or required by law. This information may also be shared with our third party service providers and other marketers whose products or services may be of interest to you. You authorize Shopko and/or its contractors and/or third parties to use such information to send you future communications, including promotional communication, special offers, surveys, contests, sweepstakes and other similar communications without compensation or permission unless you specifically opt out. To "opt-out" from such communications, see Opt-out Section below.

Sharing Your Information

In some cases, we use contractors (other companies, hired by us) to perform some services to support marketing, store operations, and Sites. These contractors have access only to the personal information needed to perform these services, and they are contractually prohibited from using personal information for any other purposes. We may also share your personal information when reasonably requested or required by law enforcement authorities or other government officials, where required by law or in response to legal process, where appropriate to prevent physical harm or financial loss, and in the event we sell or transfer all or a portion of our business or assets.


If you are not interested in any such promotional communications, special offers, surveys, contests, sweepstakes or similar communications simply opt out here. If you wish to opt-out of email invitations for product reviews, please refer to the unsubscribe link in the review invitation email. We do our best to respond to your request as quickly as possible.

Children's Policy

We recognize the importance of protecting privacy where children are involved. We are committed to protecting children's privacy. The Sites and Guest Wi-Fi are not directed at children under the age of 18 and Shopko does not knowingly solicit or collect personal information from children under 18 without prior verifiable parental consent. If Shopko learns that a child under the age of 18 has submitted personal information to us without parental consent, we will take all reasonable measures to delete such information from our databases and/or to not use such information for any purpose (except as necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personal information we have collected from a child under 18, please contact us.

Notice to California Residents:

Your California Privacy Rights. Under California law, a California resident with whom Shopko has an established relationship has the right to request certain information with respect to the types of personal information Shopko has shared with third parties for their direct marketing purposes, and allow third parties to collect such information from our Sites, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. Alternatively, this same law permits Shopko to provide you with a cost-free means to choose not to have your information shared rather than providing the above described information. As stated in our Privacy policy, we may share your personal information with third parties for direct marketing purposes regarding our products, services or promotions unless you "opt out" by the means described within such policy. California residents may request further information about our compliance with this law by sending a written request to the address below.

Contact us

For questions and additional information regarding Shopko's privacy practices, you may contact us at:

Shopko Stores Operating Co., LLC,
P.O. Box 19060
Green Bay, WI 54307-9060
Attn: Customer Service-CA Privacy Rights.

Updates to Our Privacy Policy

From time to time, we may use customer information for new, unanticipated uses. If our information practices significantly change at some time in the future, these changes will be reflected within this privacy policy. If you have any comments or questions about your privacy, please feel free to contact us.

Shopko Privacy Policy last updated on April 11, 2018.

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